Hi, I'm Chantelle
I’m a visual designer and systems thinker with 7+ years of experience, and a proud WoC focused on building tech that’s impactful, intentional, and equitable. I believe in building products that are not just easy to use, but also joyful to use.
As a designer, I've served 30+ clients in the Middle East, Caribbean, and Americas - helping start-ups define what to build, turning ideas into real products, and optimizing flows and experiences to deliver tangible business value. While my experience lies in B2B SaaS, GenAI, data, investment, fintech, and eCommerce, my passion lies in orchestrating equitable change through intentional design and empathy.
My most recent work has focused on the pioneering problem space of AI - uncovering new patterns and behaviours, designing for real customer needs in a rapidly evolving landspace, and imaginging possible futures for how our interactions with AI should work.
Enabling the next evolution in self-service analytics with generative AI that goes well beyond chat
SaaS
Generative AI
B2B
Data Analytics / BI
SUMMARY
Rasgo is an Series A AI B2B SaaS startup that aims to unlock generative AI for enterprise data warehouses by empowering business users to get answers from data using natural language.
I lead zero-to-one product development and end-to-end designs for all aspects of the product (including 15+ new features), revamped the website with marketing, and developed a design system with engineering.
ROLE
Lead UX Designer
SKILLS
Zero-to-One
User Experience
Visual Design
User testing/research
Design systems
Prototyping
TEAM
2 Front End Engineers
3 Back End Engineers
1 CTO
1 Data Scientist
Making wealth management and investment accessible to the Caribbean masses
SaaS
Fintech
Investment
B2B
SUMMARY
Kyra is a new fintech solution focused on lowering the barriers to entry to investment by matching low and medium-income earners to tailored investment plans online.
I lead the definition, design and development of the product from the ground up, created a visual direction, designed the marketing website, spearheaded feature discovery and definition, and owned all aspects of design for Kyra’s four core products, resulting in over USD $500k AUM.
ROLE
Founding Designer
SKILLS
Zero-to-One
User Experience
Visual Design
User testing/research
Design systems
Prototyping
TEAM
3 Front End Engineers
1 Back End Engineer
1 Business Analyst
1 Project Manager
Optimizing product discovery and reducing checkout churn for a leading sporting goods chain's website
eCommerce
Consumer Goods
Retail
B2C
SUMMARY
Sports and Games is the largest sporting goods retailer in Trinidad and Tobago, offering a wide range of equipment, apparel, and accessories across multiple locations. Despite a strong in-store presence, its website sales were stunted, with low online engagement and high checkout abandonment rates, leading to missed revenue opportunities.
I was responsible for overhauling the website’s design, layout, menu, and information architecture to simplify product discovery, improve navigation, and optimize the checkout process to reduce friction for users. The redesign improved the site’s findability score (measured through time spent on the site and reduced bounce rates) by 30%, making it significantly easier for users to navigate and discover products. Additionally, the streamlined checkout process decreased churn by 15%, significantly boosting the company’s online sales.
ROLE
Senior UX Designer
SKILLS
User Experience
Visual Design
eCommerce Optimization
Information Architecture
User testing
TEAM
1 Frontend Developer
2 Business Analysts
1 Project Manager
Designing an eCommerce experience for a bespoke luxury fashion house in Trinidad and Tobago
eCommerce
Fashion
Luxury
SUMMARY
Shoma the Label is Trinidad and Tobago’s first luxury fashion brand, with over 100% growth year-on-year.
From its launch in 2021, I was enlisted to help translate the brand’s vision to all online touch points as they geared up to go international. Over the years, I’ve been responsible for designing and updating the website annually to reflect new collections, optimizing the site to improve conversion and checkout rates, creating email marketing campaigns, designing print and social marketing elements, ensuring a cohesive presence and aesthetic, and supporting the company's continue success on all visual and digital channels.
I also developed and continue to maintain the website on Wordpress.
ROLE
Senior Digital Designer
SKILLS
User Experience
Visual Design
eCommerce Optimization
Email Design
User testing
Wordpress Development
TEAM
1 Founder
1 Developer
Revamping an online directory app to increase retention and drive monetization
B2C
Mobile
Digital Marketplace
SUMMARY
Zipo is an online directory and booking service that connects local businesses with potential customers instantly and on the go.
Over a 6 month timeframe, I worked on rebranding the existing mobile and desktop apps, and overhauled their visual aesthetic, navigation, branding, and core features. Aside from updating all existing features and pages, I also worked on two new features - sponsored ads and a new business details page - that more than doubled user retention and drove revenue by 30+%.
ROLE
UX Designer
SKILLS
User Experience
Visual Design
User Flows
Information Architecture
User testing
Prototyping
TEAM
1 Front End Engineer
2 Back End Engineers
1 Branding Designer
1 Project Manager
SKILLS